HOW TO BUILD A SIMPLER AND MORE PROFITABLE GYM BUSINESS

WITHOUT WORKING YOURSELF INTO THE GROUND

How would you like to build a low stress gym business that runs smoothly and generates healthy profits?

My name is Mike Waywell.

I'm not a former gym owner who figured out he could make more money selling online courses.

And I'm definitely not a Facebook ads marketer who thinks because they can push a few buttons in Ads Manager they know how to run a gym.

I'm the owner of Steel Habitat, a gym in the UK with over 400 clients.

I've been actively growing my business for the last 7 years, and I'm still "in the trenches" doing that every day.

So rather than just regurgitating business book theory, everything I know is born out of real-world experience.

Since 2019 I've also been working as a trusted advisor to other gym owners across country, helping them achieve success with their business.

Because building a business that makes a real impact all while being profitable and allowing you to live a life that you enjoy isn't a pipe dream.

But here's the problem...

MOST GYM OWNERS ARE MAKING 3 BUSINESS KILLING MISTAKES

MISTAKE 1

THEY DON'T HAVE PROVEN SYSTEMS AND PROCESSES IN PLACE

When you first get started you do everything, and that's just how it has to be for a while.

But it can't go on forever.

I mean, what happens when you want a few days off or fancy a holiday - how does the gym operate?

Do you just close the doors, stop making money and piss your clients off?

Maybe you whack an intern in there as cover.

But the members aren't happy cause it's not the same without you.

And you’re worried whether they're doing a good job, so you can’t relax.

You spend all holiday checking your emails and refreshing the FB group.

Waiting for a fire.

A complaint

Or the dreaded cancellation message.

This has to change.

You need to be able to take time off and you need your business to run smoothly and collect payments while you do it.

It’s 100% possible.

The top gym owners have systems in place that allow this to happen.

So their gym runs, delivers a great service, makes money and pays the bills independent of their availability.

That’s what turns your gym from a job that you own into a business that can work for you.

MISTAKE 2

THEY HAVEN'T DONE THE RIGHT MATHS

Every gym owner wants to change lives and make an impact, that's a given.

And you undoubtably see your members as much more than just a number.

Which is awesome, it's one of the things that set you apart from the soulless commercial facilities.

But that's not an excuse to neglect the maths and numbers side of your business.

So here's my question to you:

Is your business model actually capable of delivering the revenue and profits you want?

Have you worked that out?

Or did you just blindly copy someone else model and pricing without giving it much thought?

So many gym owners are banging their head against a brick wall following a business model where the maths will never add up.

And the worst part is - they don't even realise it.

MISTAKE 3

THEY DON'T TREAT THEIR GYM LIKE A BUSINESS

It's important to remember that you're running a real business.

So while being out on the gym floor high-fiving the members is great.

It's wasted effort if you're...

  • Allowing coaches to stroll in 10 minutes late sipping a latte
  • Avoiding looking at your bank balance or tracking your finances
  • Completely neglecting your sales and marketing efforts
  • Winging it day by day with no real plan, a lack of structure, wishy-washy standards and zero management

At some point every gym owner needs to decide...

Is this kind of a hobby or am I going to take it seriously?

Because the micro-independent gym industry is improving all the time.

Standards are rising, serious business people are operating, big chunks of money are being invested.

So unless you manage your business like a professional then you might find yourself just scraping by.

And if you're already scraping by then you might be rolling down your shutter for the last time sooner than you imagined.

I'D BE WILLING TO BET YOU'RE MAKING AT LEAST ONE OF THESE MISTAKES AND IT'S CAUSING...

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UNNECESSARY STRESS
You're constantly putting out fires and never seem to have much time to work on the business, let alone take some time off.
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LOWER REVENUE
You're not able to follow through on profit-generating strategies because you're busy keeping things moving day-to-day.
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LONG WORKING HOURS
The late nights, long days and early mornings combined with a never ending to-do list, feels like burnout might be just around the corner.
You don't need me to tell you it can't carry on this way, cause you're only going to get...

More stressed.

More overworked.

More frustrated.

Plus, your family and friends deserve more of your attention.

Your bank balance could look better.

And it’s been that long since you’ve trained consistently that you’re starting to look more like a before photo than a beacon of health and fitness.

Honestly, I feel you.

I’ve been there.

I opened my first gym back in 2013 in this tiny industrial unit:
And I've been through the whole journey.

  • Starting with zero business skills
  • Sacrificing family and social life
  • Struggling to find new clients
  • Pushing to increase memberships
  • A constantly increasing workload
  • Battling for cashflow
  • Never ending to-do lists
  • Working 15-hour days six days a week

And tiring myself out by running a business where if I didn't do it, it didn't get done.

Right through to today, where I have...

  • A large facility
  • 400 active clients
  • An awesome team that runs the gym on daily basis
  • Plenty of available free time
  • A comfortable level of income
  • An enjoyable lifestyle

And I feel fulfilled by getting to work on the tasks that I enjoy the most.

It wasn't a walk in the park though.

It took consistent hard work, serious dedication and years of learning from the right people and implementing their advice.

But here's the thing...

GYM OWNERSHIP DOESN'T COME WITH A HANDBOOK

Which is exactly why most gym owners don't know which strategies are best for growing a business that provides them with the lifestyle they want.

And with a newsfeed full of so-called fitness business gurus (who’ve never actually owned a gym in their life) standing in front of rented Lamborghinis like:

“I'll get you 1397 leads a day”

It can feel nearly impossible to sift through the BS and get good quality advice.

So, look...

WHAT IF I TOLD YOU THE GYM OWNERS THAT ARE GROWING THEIR REVENUE THE QUICKEST AND BUILDING BUSINESSES THEY LOVE HAVEN'T DISCOVERED SOME SECRET SAUCE?

What really works for growing your gym isn't the latest guru hack or messenger bot.

It's implementing highly effective systems.

Putting in place a truly unmatched client experience.

And treating your gym like a serious business rather than a hobby or side-hustle.

Those are the things that allow you build a business that's lower stress and higher profit.

Which in turn makes gym ownership more enjoyable, more rewarding and more well-paid.

Imagine this:

You walk into your gym on Monday morning, and the sessions are running smoothly.

Your clients are training hard, the coaches are smiling.

So you head into your office, pour yourself a coffee and open your laptop.

You check your bank, and a healthy Stripe transfer has arrived.

Your balance is looking good, as is always the case these days.

After a few sips of coffee you log in to your emails and see three new membership sign ups have come in over the weekend - all on 12 month contracts.

You've also had another 5-star review from a member who's loving being part of the gym you created.

Plus there's a bunch of leads who want to get started, and your team will be contacting them today.

You feel relaxed, content and proud because everything is turning out as you hoped (and worked hard) for...

  • Your bills are paid
  • You've got cash in the bank
  • The business is ticking along nicely
  • You're fulfilled by your daily work
  • And you've got plenty of free time to spend with the people you love.

That's what can happen when you put the right systems and strategies in place.

But no one teaches gym owners how to do it.

That's why we created this:
INTRODUCING
THE GYMOWNR BUSINESS PROGRAM

Your Blueprint for Building a Simpler and More Profitable Gym Business

This entire program is designed to accelerate your success and save you years of expensive, stressful trial and error.

So whether you're just getting started and building some momentum or you're well-established and want to scale up (or fine tune).

Now is the time to get serious about only implementing the systems and strategies that will help you claw back your free time and bump up your bank balance.
THIS PROGRAM WILL EQUIP YOU WITH EVERYTHING YOU NEED TO...
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Build a gym business that you love (and can run smoothly without you) while generating predictable income and healthy profits.
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Attract more members and deliver an amazing customer experience, so they stick around long-term and refer their friends.
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Eliminate the guesswork and skip the common mistakes by following proven systems and processes for growing your gym.
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Become better at managing every aspect of your business so you have less stress and more success.
HERE'S A QUICK RUN DOWN OF WHAT'S INCLUDED
This isn't one of those overpriced courses or masterminds that just focusses on creating magical marketing funnels or practicing weird self-development hacks.

This is a business program, specifically designed to equip you with the systems, skills and support you need to build the gym business you've always wanted.

This is how it works:

WE'LL INSTALL PROVEN SYSTEMS INTO YOUR BUSINESS

In the E-Myth, Michael E. Gerber wrote:

"Systems permit even ordinary people to achieve extraordinary results, predictably."

And I'm huge believer in that.

I've spent years endlessly testing different systems and figuring out what's essential for running a highly successful gym.

The losing systems were binned and the winners were refined, battle tested and included in this program.

First - the Gymownr Business System.

This took over 3 years to develop (at a cost of well over £100,000) before we ever released it for other gym owners to use.

Me and my team have put thousands of leads and clients through it, refined it more times than we can remember and now, it performs like clockwork.

You can count on this system to:

  • Save almost unlimited amounts of time
  • Make delegating tasks easier
  • Improve your client experience
  • Help you make more sales


And do it all with less effort.


When you sign up to the program we'll install this into your business for you.

Just like we did for Conleth, the owner of Kaizen Strength Personal Training Gym...

"It's been incredible.

One struggle I found running a gym is integrating and managing the processes of the business.

This system helped us automate repeatable tasks and set structures in place.

It's like the heartbeat of the business now. Worth a lot more than we paid for it."
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From the first time someone visits your website to the moment they become a member of your gym and beyond - every step is streamlined and systemised.
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No more hit and miss customer experiences - guide every client through the perfect journey, every single time.
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Say goodbye to clunky spreadsheets, forgotten leads and lost revenue - increase sales with a time-saving drag-and-drop system.
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Forget messing around with ClickFunnels or LeadPages - you'll have pre-built, beautifully designed pages that are proven to convert.
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Put a stop to frustrating, un-notified direct debit cancellations with easy to manage, integrated card payments.
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Use pre-written, automated email sequences to deliver the right message, to the right person at exactly the right time.
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No more post-it note reminders - crucial admin tasks are neatly organised into an automated (and easy to delegate) daily task list.
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Pulse check your business in less than 5 minutes a day with our simple metrics dashboard - stop guessing and not really knowing what's going on.
Now, before I go any further - let me ask you a simple question.

If you disappeared tomorrow, could someone step into your business and pick up right were you left off?

What if you wanted to take a two week holiday?

Would they be able to operate the gym perfectly, and do everything exactly as it should be done?

The answer SHOULD be yes - but for most gym owners, that's not the case.

So they get stuck hustling and grinding like Gary Vee (usually for mediocre pay) just to keep the gym moving in the right direction.

But here's the thing...

If you really want to be able to:

  • Stop working 16 hours a day
  • Build a small but super reliable team
  • Confidently delegate some tasks
  • Reduce your workload to a manageable level
  • Make exceptional service the norm
  • Create a business that can be self-sustaining
  • And maybe take a break once in a while


Then getting your gym our of your head and 'onto paper' so it can be understood and operated by other people is absolutely crucial.

Because when you have easy-to-understand (and clearly documented processes), guess what?

The business stops being solely reliant on you.

So, to fast track you to that point (and upgrade your gym in the process) you'll get instant access our Playbook of Proven Processes for running a successful gym.

This includes:

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A streamlined system for onboarding 12-15 new clients a week in less than an hour, all while giving them an amazing experience.
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Proven scripts for selling trials, challenges and memberships - zero sales experience needed.
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An unbelievable resource for creating weeks and weeks of goal-specific programming, in a fraction of the time it currently takes.
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Simple frameworks for delivering personalised nutrition coaching to every one of your members.
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A step-by-step guide for implementing a highly effective weekly check-in process, this improves retention almost instantly.
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Our straightforward process for creating successful marketing campaigns and generating a steady stream of leads.

I could go on, but in short - if you need it to run a successful gym, we've included it in the program.

YOU'LL GET ACCESS TO THE 6 PILLARS OF GYM BUSINESS SUCCESS

Running a gym often gets overcomplicated - but the truth is, to build a streamlined and highly profitable gym business there are just six pillars that you need to have in place...

  • Organisation
  • Attraction
  • Conversion
  • Delivery
  • Retention
  • Profit Levers

Our in-depth video training will guide you step-by-step through implementing each of these pillars so you can:

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Get a firm grip on your business and manage it effectively, no more winging it day-by-day and hoping for the best.
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Work productively on tasks that matter and eliminate wasteful procrastination.
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Implement proven marketing systems for attracting a flow of new clients so you never have to worry where the next member is coming from.
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Learn how to make sales and predictably grow your revenue even if you think you’re no good selling.
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Create and deliver an unmatched experience that exceeds your client's expectations.
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Put in place proven retention strategies that make sure your clients stick around long term (and refer their friends).
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Bump up your take home cash by making small improvements to each of the 3 profit levers (most gym owners don't even realise what these are).

WE'LL MENTOR YOU ALONG THE WAY AND HELP YOU IMPLEMENT

You already know the power accountability, and just like it’s your job to hold your members accountable to hitting their fitness goals.

It’s our job to hold you accountable and give you the support you need to succeed and hit your business goals.

Here's how we do that:
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Live Weekly Group Calls where we help you overcome obstacles and give you actionable business advice so you never feel stuck.
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Accountability Check Ins so we can keep you on track and make sure you're implementing your plan of action.
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Daily Support and Guidance via Slack, a dedicated space we use for both one-to-one communication and community discussion.
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2 x In-Person Seminars Per Year where you’ll receive expert input into running a successful gym business, and have the opportunity to network with other gym owners just like you.

HERE'S WHAT OTHER GYM OWNERS LIKE YOU HAVE TO SAY ABOUT WORKING WITH US

AND THESE ARE THE SORT OF RESULTS THEY'RE GETTING

"It's a brilliant investment, I would have paid more to join"

"Nearly 18k this month, not bad for 2 weeks after re-opening"

"We're going to be bigger than pre-lockdown"

"The value you provide is 10 times what I've experienced"

"I'm so happy with the quality of everything we have achieved"

"The improvements we've made as part of this group are incredible"

"The business definitely doesn't need me doing everything now"

"This has been the best investment I could have made"

"I had to stop our ads as we can't take anymore members"

"I went away for a week and still had a business to come back to"

ARE YOU READY TO BUILD A SIMPLER, MORE PROFITABLE GYM BUSINESS?
If the answer is - yes, simply click the button below to book a call with one of our team.
NOT SURE IF THIS PROGRAM IS FOR YOU?

As clichéd as it sounds the Gymownr Business Program is NOT for everyone.

WHO THIS IS FOR
Serious gym owners who want to grow a profitable and impactful gym business.
Action takers who are ready to put in the work required to achieve success.
Gym owners who want to leverage systems to create a business that can run smoothly without them.
WHO THIS IS NOT FOR
Hobbyist gym owners who aren't interested in developing their business skills.
Excuse makers who spend more time moaning than taking serious action.
Gym owners who are looking for a magic bullet - just like in fitness there's no magic bullet in business.
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